Abacus is excited to be exhibiting at this event and will be on hand to showcase ADvance - our new cloud-based Audience Development platform that puts the media owner back in control of their customer data.
The seminar programme will feature a diverse range of speakers and topics, including Ian Eckert of Abacus.
Ian will look at cloud-based innovations in subscription management and business intelligence and will discuss how using ADvance, publishers can take control of their customer data, make sense of it and drive subscription revenue from it.
Look out for CLOUD SOURCE: THE AUDIENCE DEVELOPMENT BUSINESS TAKES OFF when Ian will be speaking at12:20 on the 29 February
Publishing Expo will be held on 28 and 29 February at Earls Court 2, London.
